Evaluation 4 -Krupa

https://soundcloud.com/dynamite-productions-491314581/evaluation-4

Movie Poster

Krupa and Vithusiya: Evaluation 5

How did you attract your Audiences?

  

The colour if the poster of our film opening contains black, gold, red and white.

The colour black connotes danger, evilness, darkness, which all these are negatives point of views, which means this shows that this film opening is related towards negativity and danger.

The colour gold suggests power. This means the film opening is to do with power and jealousy. The colour red signifies blood and danger which implies that the film opening is about murder and loads of blood being shed. The colour white suggest innocent which can also mean that someone innocent might have been murdered due to some problems.

We created a poster of our film opening for marketing strategy. The image above shows the person lying down on the floor, where her expression is blank as she is dead. This suggest that she was killed brutally, as we can see from the blur images of the person in the background.

We have chosen the location of a mysterious road because stereotypical it is said that people are killed in an unknown road where there are less people, so this could connote that puja might be walking through this unknown road and when was killed.

This film product will attract our main audiences, which are teenagers and young adults, this is because mainly of our genre, which is crime thriller. This is aimed at all classes and genre, because the characters in the film are from different backgrounds and experience extraordinary events which happens in everyday life. I think due to its content and independence it's probably  a film you're most likely to see more than once, this is because is similar as the ordinary life, which this makes the audience attracted, so they can see and know what happens in real life.

Krupa: Evaluation1

Krupa: Evaluation 2

Krupa: Evaluation 3

Primary Reserach

Primary research questionnaire

We had asked the following questions to people find out what their favourite genre drama was and what to they accept from those drama to help us know what age group our drama will be for and how we can match their expectations. 

The following question we asked were:

• What is your favourite Genre Drama
• Gender
• What is your age
• what would you like to see in an opening of thriller/crime movie

Audience Analysis

overall from the answers we got we found out that most people would go and watch a film because of the story plot and the violence in the movie. Most of the people had chosen more of killing and detective as their favourite, such as "skyfall and “Shooter”, because these films have a lot of violence, blood scenes and killing scenes. Many of the students also prefer quick action and explosion’s because this is what grabs their attention and makes them want to see more. people over 20 preferred the characters and what they are capable of.They also prefer the story plot as well as actors in the movie, on how good the actor play’s the role as their character. We took this information that we had gathered and got into consideration and decided and use it to help us with our film opening.

Secondary Research

Krupa: Evaluation 6

When we were filming our film opening sequence, we decided upon ourselves to use a canon camera and that too with a tripod. To be honest, I wasn’t the most professionally skilled individual when it came to using the canon camera. However, I had some sort of basic camera knowledge and skills on how to use the camera to its fullest potential. This was because of the previous tasks which I had completed I used the canon camera. This benefited me in many ways. In my view point, I do strongly believe using the canon camera was a great match and camera for my opening sequence. This is because it captured the scenes with great quality, this added a touch of professionalism and made it look quite realistic. As well as the camera, using the tripod was another great idea. As it was really useful to film a range of different shots. The tripod also prevented the camera from shaking when filming which was another great bonus. I do believe that our opening sequence would have been quite hard to film without using the tripod. If I had not decided to use a tripod to film it would have resulted in most of the scenes being quite shaky making it hard to watch what is specifically happening in the scene. This would have conveyed a message of unprofessionalism. Which in my case I did not want. As it would have conveyed that we used a hand-held camera. So that our audience feel as if they are part of the scene itself. As the genre of our film opening sequence was crime drama. We as a group did not feel it was essentially necessary to use a hand-held camera.

After filming our introductory task, we used iMovie to edit the work.. In the process of using iMovie, we noticed that this software was the best for editing short clips because they do not require many effects or transitions to be added to them. IMovie was very helpful when we had to edit videos as we didn’t have to change the sound or lighting. This was our first time trying this editing software so we thought it’d be best to use it to edit the video clips since we were not familiar with many software that are used for editing.

In the process of filming, we used websites like Blogger to upload all our research and plan which we had used to help ourselves with our media product. We were all able to share ideas and help each other easily as we all uploaded our own work on our blog. We created posts to back up our media product and also to upload the answers to our evaluation questions.

Choosing many different software and websites to help me present my research and planning allowed me to present my work in many different styles and types. The different software and websites were; Prezi, PowToon, iMovie, and Microsoft office word. Trying some of the websites for the first time allowed me to learn that I can present my work in many creative ways. I knew that only using Microsoft office to present my work was not going to be as creative and effective as what you can create using Prezi or PowToon. By presenting my work creatively, it was easier for me to present my work and get my point across clearly as well. In the time I’ve spent in media, I have learnt to present my work using many different techniques to make it creative which is not only handy just for now but also for the future when I may have to present my work or design any type of presentation.

Throughout my experience in this coursework, I have learnt about many different and new technologies which are involved in the process of making the product. I feel that without some of the software, e.g. Premium Pro and iMovie, we wouldn’t have been able to complete our media product to its high standard today. The new software that we’ve used have made the process of filming and editing the product a lot easier. The software and technologies I’ve used have been a great benefit to me as I was able to try various types of websites and software which I had not been familiar with before. Learning these new skills to use new software will aid me with any piece of work that I do later on.

Ethnicity

Ethnicity

Ethnicity is a way where people gets described in national or cultural traditions. Many films have shown different ethnicity in different places all around the world. However In some films ethnicity is used to show stereotype group of people to the audience by the way people have been seeing them since years. This knowledge gain from films and real life helps us identify the different ethical groups. 

Marketing Our Film- Krupa

Treatment and Pitch

Justice or revenge

puja lavet a 20 year old women who belongs to a very reputed society and family works in a high class office. Because puja is a very hard-working person and loves to finish all the work on time she gets appreciated and complimented by the boss daily. Puja works with two other people in the office whose names are Olivia and Christine.  she has very good relationship with Olivia and is friendly towards everyone. 

Olivia is a very talkative girl who interacts with everyone and is very close to Puja while in other hand Christine is a very mysterious person who does not interact with anyone and is always in her own world.  one day boss had given promotion to puja for the hardwork she had done, and how she had made the office reputation go higher. the next day after her promotion someone had added poison to Pujas drink due to this she was dead. the detective is asking many questions to the workmates to know whether someone had done this to jealousy or is there some other reason behind this death. 

Krupa: Evaluation 7

Institutions and Classification

Institutions  

After researching different distribution companies and different crime drama films, we finally decided that the company that will distribute our film is Aura Films. there were many different issues we had faced figuring out what distribution company to choose as there were quite a few that distributed only crime films. We tried to cut it down a bit more by thinking about how crime drama films are made e.g. murdering, swearing, jealousy etc. This made it easier for us to decide on the distribution company as the topics broke it down for us. This distribution company fits in well with what we are doing as our film is based on crime, jealousy and killing. In addition to this, we also looked at the different types of films Aura films made and tried to match them with our story. For example, the setting of our film is based in Outdoors which also matched the setting of the films made by Aura Films. Aura Films is an independent company that distributes it's films. This was the major reason we decided to use Aura Films for our distribution company,as a group we felt that Universal, Warner Bros will not be suitable for our film as they are well known distribution companies that produce and distribute high budget and our film is mainly a low budget film. 

Classification 

From the BBFC’s website we will decide how our film classification to be. The classification are there in order to protect children from unsuitable and harmful scene in the films; That is why there are 7 different rankings that help the consumers see which audience can watch the film and what substance do the film contain. E.G. 12 rank tells the consumer that there will be some kind of romance and kissing,however, 12A tells the consumers that under 12 can go watch a 12 rated film but with an adult for protection, as all 12 rated films are different. The ratings are done by someone in the BBFC that are watching all the films distributed, all the way through; and later awards a age rating

• U stands for Universal (four years and over) 
• PG stands for Parental Guidance (aged eight or/and older) 
•  12 is when little rang of bad language or sexcual scenes are show (childrenaged under 12) 
• 12A requires an adult to accompany any child under 12 
• 15 contains strong violence, strong language, sexual activity, drug taking, ect. (No-oneunder 15) 
• 18 are for adults ( no one under 18 can watch it) contains strong violence, language,sexual activity, horror, blood and gore, etc. 
• 18R To be shown only in specially licensed cinemas, or supplied only in licensed sexshops, and to adults only.To identify the issues and what rating they should give, they look at things such asdiscrimination, drugs, horror, dangerous and easily imitable behaviour, language, nudity,sex,

 

and violence and also when taking decisions. It is important that the BBFC’s classification standards are 

in line with the public expectation and that its decisions take account of what the public think is acceptable at each age category; that why every 4-5 years, the BBFC check and changes the guidelines and the rating which is from U to R18; The BBFC also set out laws and principles to insure that all audience/ consumers are happy with the ratings of the films.

Risk Assessment

Genre research

Genre research update 

the film genre me and my group have chosen is crime drama. the reason behind this is that most of the crime mostly take place when the victim is alone or while it is dark, and due to this it is easier for us to shoot as it gets dark easily. another reason i have we decided to choose this as we wanted to keep it different from out classmates as well most people had voted for the crime drama. The main reason behind this drama was that it builds lots of tension n the opening of the film sequence so this will keep our audience engaged as well as will get to know our group editing skills with the fast-pace editing, and selecting the right actors as well as using the suitable lighting. 

The conventions that i have identified are that there is a 

key text genres infulenced our initial ideas by showing the character doing their work and also of a sudden some incident takes place, this will make the audience wonder what happened and also make them want to watch more to find out what has happened to the character.

in our opening we will use the theme of mtystery revenge death and crime with very low dim lighting to create 

final cut

This is our final cut. I hope you enjoy.

Editing research

EDITING - The stage in the film making process in which sound and images are organised into an overall narrative

CONTINUITY EDITING - the most common type of editing, which aims to create a sense of reality and time moving forward. 

JUMP CUT - An abrupt, disorientating transitional device in the middle of a continuos shot.

CREDITS - The information at the beginning and end of a film.

CROSS CUTTING - The editing technique of alternating, interweaving, or interspersing one narrative action.

CUTAWAYS - A brief shot that interrupts continuous action by briefly inserting another related action. 

FREEZE FRAME - The effect of seemingly stopping a film in order to focus on one event.

EYE LINE MATCH - A type of edit which cuts from one character to what that character has been looking at. 

FLASHBACK - a scene or moment in a film in which the audience is shown an event that happened earlier in the film's narrative. 

SHOT REVERSE SHOT - Edits which switch back and forth between two characters interacting with each other. 

SLOW MOTION - indicates intensity or importance of an action. 

GRAPHIC MATCH - An edit effect in which two different objects of the same shape are dissolved from one into the other.

JUXTAPOSTION - The placement of two images on either side of an edit to create an effect.

LINEAR NARRATIVE - A style of storytelling in which events happen chronologically. 

MONTAGE EDITING - The juxtaposition of seemingly unconnected images in order to create meaning.

PARAELLEL EDITING - A type of editing in which events in two locations are cut together to imply a connection.

VISUAL EFFECTS - Visual effects are usually used to alter previously- filmed elements by adding, removing or enhancing objects.

MATCH ON ACTION - A shot that emphasises continuity of space and time by matching the action of the preceding shot with continuation of the action. 

Different Angles Research

Camera Angle: the position of the camera in relation to the subject of a shot. The camera might be at a high angle or at eye level with what is beginning filmed. 

Low Angle: a camera angle that looks down upon a subject or object. Often used to make the subject/object appear powerful.

High Angle: A camera angle that looks down upon the subject or object. Often used to make the subject/object appear small or vulnerable.





Canted Framing: camera angle that makes the shot appear tilted or skewed.

Camera shots research

Close up- A head and shoulders shot which is used to show expression/ emotions of a character.







Extreme close up- a shot where part of the body /face of the character is shot which fulls the whole dominates of the frame. 

Establishing shot- a shot that establishes a scene, often giving the viewer information about where the scence is set. More often is a wide/long shot and usually appears at the beginning of a scene. 

Medium shot- the framing of a subject from the waist up.

Two shot- a shot of two characters, possible engaging in conversation. Usually to signify/ establish some sort of relationship.

Point- Of View Shot is an shot that shows a view from the subject's perspective. This shot is usually edited so that the viewer is aware who's point of view it is. 

Over the Shoulder shot- looking from behind a character's shoulder, at a subject. The character facing the subject usually occupies 1/3 of the frame but it depends on what the meaning the director wants to create. 
Overhead Shot- a type of camera shot which the camera is positioned above the character, action or object being filmed.

Reaction shot- a shot that shows the reation of a character either to another character or an event within the sequence.